We’ve commissioned a research project with hospitality research consultancy, KAM to gain more insight into the state of employee engagement services in the hospitality sector and help identify a potential link with the continued rates of job vacancies.
149,000 vacancies in the hospitality sector at the end of 2022, that’s a lot – and businesses are not maximising every tool in their armoury to attract and retain staff, according to KAM. The study reveals that hospitality businesses are not effectively communicating what they already offer; 75% of employees couldn’t find information about employee benefits while researching their hospitality job. 20% said they only found out during their interview and 15% had to wait until after they’d started in the role.
Scott Read, our CEO of Employee Services says:
“We’ve been keen to understand the relationship between the awareness and usage of employee engagement services and the number of vacancies in the hospitality sector. The research has really highlighted a potential problem – businesses may have employee benefits in place but if they’re not easy to access or communicated effectively, they’re not having an impact – potentially adding to the problem rather than helping to resolve it.”
Katy Moses, MD at KAM said:
“Hospitality businesses are absolutely missing a trick when it comes to attracting new employees with very few effectively communicating the level of employee benefits. So many companies offer phenomenal employee engagement services but very few are using this to attract potential candidates. Even current employees say they’re not made aware of what is available to them despite the clear impact they can have on staff retention.”
Key findings from the research include:
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76% of people said employee engagement services meant they have stayed in a hospitality role longer
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83% of people said the offer of a specific health and wellbeing benefit contributed to them deciding to switch jobs
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95% of employees wanted to be made aware of any employee engagement services prior to making a decision to join a company
- 77% of employees would use employee engagement services more if they were all in one place e.g. an app
The study also looks at happiness levels among current employees and found that 88% of people currently working in hospitality are happy in their role, this decreases to 78% for those working specifically in pubs and bars and is even lower for those working back-of-house (73%.)
→Download the full report here
About Growth Partners: We’re on a mission to make employers’ and employees’ lives easier, happier and healthier. We provide an end-to-end service for payroll, pensions and employee engagement – giving your employees access to their pay, pension and employee benefits all in one place. We also take on the liability for compliance with all HMRC and Pensions Regulator requirements and provide you with your own dedicated employee engagement manager.
About KAM: Research and insight experts, providing the tools to understand your customer’s journeys. Using consumer and operator research and insights to help identify the ways in which your business can improve. Whether your customer is the end consumer, a hospitality operator or a wholesaler, understanding and influencing the customer journey is vital to any business. Our research and insight tools and services are designed to help you better understand why, where and how to create impactful and engaging customer journeys.