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May 2020

SMART Employment
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How SMART Employment is Changing the Game for UK Businesses

How SMART Employment is Changing the Game for UK Businesses 1182 770 Growth Partners

Some companies have it so easy. Engaged employees, high retention rates, increased productivity and most importantly, increased profitability.

You may look at them enviously, wondering how exactly is it that they achieve this outstanding balance without breaking their bank accounts? But what if we told you it was one of the easiest solutions you could make in your business. By becoming a SMART employer, you yourself could become the company you aspire to be.

Having everything in one place, easily accessible and efficient for all those employed.

But what is this SMART employment model that is benefitting so many? And how can you become a part of it? What is it?

What is the SMART Employment model?

SMART Employment has been around for a while, you just haven’t noticed it. Unlike traditional HR outsourcing companies, SMART Employment takes an aggregated approach to business support, handling all HR and employee-focused functions such as Payroll, Benefits, Recruitment and more.

Essentially it takes away all the laborious admin tasks that are related to the basic HR functions, combines it with some amazing employee benefit tools, to make a one-source function that employers can use to improve their overall company strategy. Employers will have more time, money and energy to focus on their employees, making sure they are getting the best out of them whilst ensuring a good work-life balance.

Why it works

Would you rather pay a bunch of separate costs for different services, that may or may not work together, or where one is more engaging than the other – and you still do admin work just to get them all organised for your employees to use? Or would you rather pay one cost, for one platform where all the services are already integrated and work in harmony?

The latter is why the SMART Employment model works so effectively. We aggregate all services so it’s one easy fee for multiple services.

It’s been found that employees who are more engaged are 27% more likely to demonstrate ‘excellent’ performance. This work ethic will then directly affect your profitability in a positive way.

So why wouldn’t you get involved in SMART Employment? It’s the obvious answer to many decision makers’ problems and will improve overall productivity and performance in the business in the long run.

Why our portal is the best

Being one of the leading providers of SMART Employment, we can confidently say that we have everything running on a tight ship and know what we’re talking about. We provide our clients with a single sign-on app where the employees can access everything wherever and whenever they want to.

On the app, you can get access to;

As well as this, employers will also be provided with HR Support including occupational health, legal advice and support on recruitment.

Like to know more about how SMART Employment can grow your business? Contact Growth Partners today on 0116 340 3116 or book a free consultation here. Additionally, you may have some questions regarding payroll… If this is you, our payroll specialists at Growth Partners have provided an FAQ post which answers 14 most asked questions when it comes to understanding payroll.

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Social Media: It’s time to get connected

Social Media: It’s time to get connected 150 150 Growth Partners

The easiest way to connect to your network?

One of the most disruptive resources created?

Whatever your opinion is on social media, you cannot deny that its popularity has grown and, whether you like it or not, it’s the way forward for today’s businesses.

Over the years, there has been a big discussion on the benefits of using social media within a business context. It is associated with millennials, with the stereotype that those generations who came before them find it harder to utilise to the best of its ability.

People are constantly on their phones. Be it tweeting, posting photos on Instagram or letting their Facebook friends know that in two hours they are about to board their flight to Greece for a two-week holiday (and they are super excited!).

But how can this be useful to employers?

Surely, it’s just teenagers looking to see who can get the most likes on a photo rather than a corporate resource?

If you think like this, you need to look at your business strategy – and fast. Without utilising social media, you will be massively behind your competition and therefore will not reach your goals as quickly as you would like. It’s been found that 80% of users follow at least one business profile and considering that there are 3.484 million people on social media, this is a potential reach of 2.787 million people that could be seeing your posts!

Still not convinced?

Below are some key reasons why we believe you should embrace social media in your company, to be the top in your sector:

1) Brand awareness is increased

As said before, people are constantly on their phones. If you are posting content regularly, this then means they have a chance of seeing your stuff constantly. This is awesome for brand awareness, as even though they may not actively engage in what you are putting out there, their subconscious will remember seeing your name from somewhere. In conversation, people may mention your brand and with it comes the ‘oh yeah I’ve heard of them, I’ve seen their logo somewhere’ and boom. There you have it. Those audiences who you unintended to reach are now aware of your brand and as we all know – word of mouth is the best kind of marketing.

This doesn’t even consider those people who are already actively engaging. Liking your posts, commenting and sharing will not only increase their engagement and loyalty with the brand, but also give you a team of brand ambassadors. And the best part? They’re free!

2) There’s a human behind the product

The most frustrating thing must be when something doesn’t work, and you can’t speak to someone. The amount of times I have spent scrolling through a website getting more and more frustrated because there just isn’t a phone number, and then when you find one you are on the phone for 30 minutes going through all the automated menus! So, customers have turned to social media. Tweeting companies to sort their problems out – they normally get a reply straight away. By allowing yourself to be involved in this process, your company becomes more humanized and customers can relate to you better. You’re there on the frontline with them and more importantly, you understand their struggles.

3) Generate leads… and therefore increase profits

If the previous two points still haven’t swayed your mind – this one should. If you are a good business manager, you will try anything to increase your lead generation and if this means jumping on the social media band wagon so be it! The best thing about your business getting on social media – is that other businesses are also on there. It’s the best-known secret, connecting and sharing ideas with those who you potentially want to do business with will build your relationship. This will then make it easier for your sales guys and gals to do their job and secure you more leads!

4) Reputation management

Nowadays, if something is a hot topic people will go to social media to discuss it. This includes when things go wrong. Imagine, your company is involved in something that isn’t what you want to be involved in. Twitter blows up, comments/mentions/opinions all over the place and if you’re not on social media? You can’t manage what is said about you. However, if you are online, you could reply to customers queries and put forward your voice on the subject. This means you can ‘firefight’ effectively and avoid your company being in disrepute. Alternatively – if you have some great news you can also join in with your audience by sharing and celebrating it with them!

5) Engagement levels increased

All the above leads into one thing – engagement. With engagement, comes increased sales and improved brand awareness. So effectively it’s a continuous cycle. You post frequently on your socials, you get people to become aware of your brand, your audience engages in your posts through liking/commenting/sharing and you therefore get more people enquiring about your product. It’s as simple as that.

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Is your business working too hard?

Is your business working too hard? 1500 770 Growth Partners

Good is fine, sure. It’s safe and nice. Static, unexciting. Great though, ‘great’ is all about mounting potential. Moving on up. In today’s current climate, where reports of the economy going down the pan are as rampant as they are conflicting, it can be difficult for small businesses to find adequate support to reach this higher tier of potential.

“Don’t be afraid to give up the good to go for the great.”

Or so the old saying goes by the epitome of success, John D. Rockefeller himself

Last year, the number of businesses that survived dropped by 27,000, making it the first year-on-year fall since the year 2000 (BEIS). It’s the prevailing worry of any responsible entrepreneur looking to kickstart a business venture: timing. When’s the best time to capitalise on a good idea, to take the plunge, and with the political climate being in its current shape, it seems the worry is as prevalent as ever.

But taking the plunge doesn’t have to be a gamble. The SMART Employment model, new to the UK, is changing the game for business owners looking to grow. If you’re a small business trying to get ahead, it might sound strange, but now is the time to pause. To take stock and review. Running headfirst into the storm you plan to create is never smart strategy. Especially if you’re carrying last year’s baggage.

As with Rockefeller’s opening line, the leap from ‘good’ to ‘great’ demands that you first work out what’s holding you back. What is your business baggage? What functions take up more time than they’re worth, cost more than they should?

A recent report by Sage revealed that the average small business spends 120 hours a year on admin and 5.6% of staff time wrapped up in back-office tasks. If this rings true for a business like yours, the question to ask is how to cut back on wasted energy and productivity lulls? If you’d be in better shape without the burden of the paperwork-heavy must-dos like Payroll, Pensions, the HR remit tasks, then why hold onto them?

Like to know more about how SMART Employment can grow your business, contact Growth Partners today on 0116 340 3116.

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